When it comes to direct mailing campaigns, many companies focus on the creative and messaging aspects of the campaign while overlooking one of the most crucial elements, the target list. Without a properly targeted audience, even the most creative and well-crafted mail piece will not generate a significant response. In this blog post, we will discuss 5 critical [...]

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There is no question that postcards are still a great way to get your message out there. But, a good way to increase their effectiveness is to personalize them for your intended audience. We recently worked with the University of Idaho on this large postcard printing project where we did just that.

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