[New Guide] Why You Need Print Marketing In 2023
By AlphaGraphics |
Digital clutter, ad blockers, and declining trust in digital advertising are just a few reasons the Harvard Business Review reports marketers are increasing their investments in traditional advertising and marketing tactics.
Don’t get us wrong. Digital’s still a powerful tool.
But it’s not the only marketing strategy you need.
Today’s high-performing marketers are deploying a marketing mix to create an exceptional buyer experience at every touch point — because marketing is about more than just digital.
Discover why print marketing needs to be a vital part of your marketing plans in our new guide: Why You Need Print Marketing For Successful Campaigns In 2023. Our guide will show you the benefits of print, how it can supercharge your digital marketing, and actionable tips on incorporating print into your market mix.
Improve Trust Through Your Marketing Mix
Buyers are bombarded by a lot of information, and not all of it is accurate. They’re skeptical about claims and often concerned about whether they can trust what they see. But trust is a foundational element in sales. Rarely do people buy things if they don’t believe in their value.
That’s just one of the reasons why print marketing is so powerful.
82% of people trust print advertising more than any other medium and twice that of digital ads.
In an environment where so much of the customer experience is handled electronically, print has permanence. It’s tangible and makes a lasting impact. Print marketing is also cost-effective, allows you to reach highly-targeted audiences, and complements your digital marketing perfectly. For example:
Pairing digital ads with direct mail results in conversion rates that are 28% higher than stand-alone campaigns.
See Examples of Highly-Successful Print Marketing Campaigns
In our new guide, you can access examples of highly-successful print marketing campaigns you can apply to your business, including:
- Direct Mail
- Print Advertising
- Event Marketing Materials
- Branded Promotional Items
- Signage and Location Items
Advanced Strategies to Optimize Your Marketing
You’ll also find best practices and key strategies for:
- Managing your event lifecycle from invitations to branded visuals, theme environments, signage, and event follow-ups.
- Identifying the right audience for your marketing campaigns
- Measuring the ROI for your marketing
- Gaining actionable ideas for integrating print with your digital marketing
Don’t miss this opportunity to upskill your marketing strategy and see how other marketers are using the power of print marketing to drive growth.