As of the publication of this blog the Seattle Krakenare tied two games apiece in a seven-game series after a thrilling OT win Monday night--we're still duking it out in the first round of the NHL Stanley Cup playoffs. Last Saturday night they hosted their first home playoff game in franchise history. In addition to being fans of the team, we’re also excited to [...]
By Michael Flynn |
Many companies throw lavish parties, update their logo or even do a big advertising campaign to celebrate reaching their 25-year business milestone. Seattle-based advertising agency Copacino+Fujikado has taken a different approach: doing its part to help reframe the image of downtown Seattle and bolster the collective Seattle economy.
By AlphaGraphics |
When it comes to direct mailing campaigns, many companies focus on the creative and messaging aspects of the campaign while overlooking one of the most crucial elements, the target list. Without a properly targeted audience, even the most creative and well-crafted mail piece will not generate a significant response. In this blog post, we will discuss 5 critical [...]
By Keenan Scott |
For 33 years, AlphaGraphics Seattle has been supporting the visual communications and marketing needs of businesses, non-profits, and government agencies in the Puget Sound market. Over that time we've learned that seeing is understanding when it comes to our equipment, capabilities, and the amazingly creative ideas we are able to bring to life. Since most people [...]
By Keenan Scott |
The value of bringing together groups of like-minded individuals for a common purpose is as big as it's ever been. Large-scale conferences, corporate celebrations, educational seminars, product launches and trade shows are just some of the types of events happening every month in the Pacific Northwest.
By AlphaGraphics |
Digital clutter, ad blockers, and declining trust in digital advertising are just a few reasons the Harvard Business Review reports marketers are increasing their investments in traditional advertising and marketing tactics. Don’t get us wrong. Digital’s still a powerful tool. But it’s not the only marketing strategy you need. Today’s high-performing marketers [...]
By AlphaGraphics |
In today’s digital environment, you might think that marketing tactics such as brochures, flyers, and postcards are less effective than in days past. Not so fast! In fact, print marketing is significantly more effective than ever.
By AlphaGraphics |
Brand consistency is essential to maximize the impact of your print materials. You want any messaging you send consumers to be immediately identifiable as your brand. This helps with retention and trust. The more consistent and recognizable your print materials are, the more effective they become.
By AlphaGraphics |
There are two marketing strategies that provide consistent ROI for your business: print and digital. So, which one is the best choice for your business? Let’s dive in and discuss the pros and cons of each approach so you can make an informed decision.
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